Karan Mehta, marketing and technology consultant at hueman

I connect how your business gets customers to how it actually runs.

Ads, websites, WhatsApp, CRM, stock, billing. Most businesses have all of them, and none of them talk to each other. I make them work as one system.

01 The gap

Most businesses pay for leads they never follow up.

The ad brings in an enquiry. It sits in a spreadsheet. Someone calls two days later. The sale gets recorded somewhere else, and the stock in a third place.

02 The real problem

Before I touch a tool, I follow one customer from the ad to the invoice.

On a 17-store retail rollout, a routine stock import could quietly overwrite what each store had already entered. You only find that by following real transactions.

03 The fix

Then I fix the weakest link first, using what you already pay for.

  • Marketing
  • Automation
  • CRM and ERP
  • Websites and software

Marketing

Marketing judged by sales, not by likes.

I ran digital for a coaching group across five cities for nearly three years, from the ad and the creative to the landing page behind it. What matters is which campaign brought the customer who paid.

  • Meta and Google ads
  • Landing pages
  • Video and creatives

Automation

Every lead gets an answer while they're still interested.

Ad leads, website forms, payments and WhatsApp wired together, so nobody copies rows between tabs or forgets to call back.

  • Leads straight into your CRM
  • WhatsApp follow-ups
  • Payments, receipts and PDFs

CRM and ERP

Zoho and CRM set up the way your business really runs.

Stock across locations, vendor pricing, GST by store. I map the real process first, then configure it, and write custom functions where the standard setup stops.

  • Zoho ERP and Inventory
  • CRM setup
  • Custom functions and integrations

Websites and software

Websites that bring enquiries, and software when nothing else fits.

Business sites and landing pages are the everyday work. When no existing tool fit, I built the product myself. That's how LeadFest and Klass360 started.

  • Business websites
  • Custom products
  • 360° virtual tours

04 What people call me for

Does any of this sound like your business?

Pick the one that's closest. Here's what's usually behind it, and what I'd do.

05 Recent work

Two products I built, and two systems I put in.

Smaller jobs, same thinking

  • Ground ZeroA work tracker for teams running several products: tasks, bugs, requests and chat, with an app for phones.
  • Meta lead quality feedbackTelling Meta which leads turned into real prospects, so campaigns chase buyers instead of form fills.
  • Registrations and paymentsRazorpay payments that update registrations on their own, with PDFs and QR codes generated automatically.
  • WhatsApp automationLead and student communication running through the WhatsApp API instead of someone's phone.
  • Website rescueA WordPress site rebuilt on shared hosting from nothing but its files and a database backup.
  • Business websitesSites for an accounting firm, a jeweller, an organic products brand and my own travel business.

06 Background

I've done the marketing, the systems and the selling.

I've been at this since 2018, across websites, ads, CRM and ERP, for employers, for clients and for my own businesses.

Where I've worked

  1. Now

    hueman

    Consulting with Shyam Patel for businesses that need marketing, operations and technology to work together.

  2. Since 2026

    The PioneerTech

    Lead Consultant, Zoho Implementation

    Back at the company to build its Zoho implementation practice, taking businesses from manual processes to structured ERP and CRM workflows.

  3. 2025

    StarTrips

    Founder

    Started my own travel business after leaving IMS, handling the service, the marketing and the website myself.

  4. 2022 to 2025

    IMS Gujarat

    Digital Marketing Manager

    Ran digital for exam coaching centres in Ahmedabad, Gandhinagar, Vadodara, Surat and Vidyanagar, along with the websites, CRM, WhatsApp and payment systems behind the campaigns.

  5. 2022

    Orphicy

    Frontend Web Developer

    Built website front ends, working alongside paid social and brand campaigns.

  6. 2018 to 2021

    The PioneerTech

    Technical Manager

    Looked after the technical side of client work, including websites and advertising campaigns.

Businesses of my own

I've started my own too, so I know what it's like when it's your money on the ads.

  • StarTrips

    A travel agency for flights and hotels, across India and abroad.

  • Loop360

    360° virtual tours of hotels, showrooms, schools and property.

  • StarTrips AstroClub

    Stargazing events and astronomy experiences.

Tools I work in

Marketing
Meta Ads, Google Ads, Meta Conversions API, SEMrush
CRM and ERP
Zoho ERP, Zoho Inventory, Zoho CRM, Deluge, Salesforce, HubSpot
Automation
Make, Zapier, n8n, Google Apps Script, webhooks, WhatsApp API
Web
WordPress, Elementor, Gravity Forms, Razorpay, HTML, CSS, DNS and hosting
Creative
Photoshop, Illustrator, Premiere Pro, DaVinci Resolve, Insta360

07 Questions

Things people usually ask me.

We're a small team. Is this overkill for us?

Usually not. Some of the most useful setups I've done are just a form, a sheet and a WhatsApp message wired together properly. We start with the one gap that's costing you the most.

Do you only work with Zoho?

No. Zoho is where I do most of my implementation work, but I've also worked with Salesforce, HubSpot and plain Google Sheets. If what you already have can do the job, I'd rather fix that than sell you something new.

Do you run the ads, or only the systems behind them?

Both, and that's the point. Whoever runs your ads should be able to see what happened to the leads afterwards, and the two jobs work better when they aren't kept apart.

How is your work different from Shyam's?

We work together at hueman. I start from your customers and operations: marketing, CRM, ERP and automation. Shyam leads on custom software and AI. Plenty of projects need both of us.

Who owns the accounts and the data?

You do. Ad accounts, CRM, websites, automations and customer data all stay in your name, and I'll document how they fit together.

Tell me where things get stuck.

A few lines about your business and the problem is plenty. I read every message myself and I'll tell you honestly what I'd fix first, including when you don't need me.

karan@hueman.in

LinkedInhueman.in